Diddy's Twin Daughters Launch Streetwear Brand While He's Behind Bars

What do you do when your famous father is in prison? If you're Diddy's twin daughters, you launch a fashion brand.

Jessie and D'Lila Combs officially debuted their unisex streetwear line, "12TWINTY1," on Tuesday, according to TMZ. The 18-year-old sisters have been teasing the project on social media for weeks, but the brand is now officially online.

"They've worked hard to build something that's authentically theirs, and watching them turn an idea into a real business has been inspiring."

He continued, "This is about two talented young women with a vision, a strong work ethic, and the courage to put their creativity out into the world. I hope people judge 12TWINTY1 on the quality of what they've created, because they've earned that opportunity."

The launch marks a new chapter for the twins, who have been seen mingling with fashion and beauty moguls like Kim Kardashian, Kaia Gerber, and Kylie Jenner in recent weeks. It's a savvy move, aligning themselves with figures who have built empires from personal brands.

The venture arrives during a tumultuous period for their father. Diddy is currently on trial in Manhattan federal court, facing charges including racketeering conspiracy and sex trafficking, to which he has pleaded not guilty. His trial is entering its third week, with testimony from former girlfriend and artist Cassie Ventura detailing allegations of abuse. Ventura settled a civil claim with Combs in 2023, with Diddy admitting no wrongdoing. Another artist, Dawn Richards, has filed a lawsuit accusing him of sexual battery, sexual harassment, and false imprisonment, allegations he has denied.

Against this stark backdrop, the twins' business move appears to be a deliberate step toward building their own legacy, separate from their father's legal battles. The brand's success will now depend on the market's reception to their designs, as they step out from the shadow of their father's complicated fame.