Paris Hilton Goes Brunette for a Cherry Festival Family Day

Is Paris Hilton officially a brunette? The socialite and "Simple Life" alum was spotted with a light brunette hair transformation over the weekend, stepping out for a sweet family outing.

In photos from the outing, she sported long, wavy brunette locks—a stark change from her usual platinum blond shade. She wore a floral maxi dress and bucket hat while holding her toddlers' hands.

On Instagram, she shared additional photos and clips from the festival, where she took her kids for rides and enjoyed game booths. In one poignant clip, she sat on the edge of a dock with the toddlers during sunset.

"Healing my inner child while creating the sweetest core memories with my #CutesieCrew at the Cherry Festival. 🍒🎡🎢 There’s nothing better than seeing the smiles, sharing the laughs, and making memories we’ll never forget🥹🥰✨👧🏼🧒🏼✨" she captioned the carousel on Sunday.

This isn't the first time Hilton has gone incognito with darker hair. Page Six notes she previously stunned fans with a dramatic dark brown look for the Gucci Cruise 2027 collection fashion show in May.

Whether this latest soft brunette look is a permanent change or just a temporary festival vibe remains to be seen. For now, it served as the perfect backdrop for a day of making core memories with her little ones.