BTS Sets New Spotify Record with ‘NORMAL’ Music Video

BTS’s music video for “NORMAL” has broken Spotify’s single-day streaming record for a K-pop music video. The streaming service announced the achievement on its official Instagram and X accounts on Friday, July 17, the same day the video premiered.

Spotify revealed that the visual for “NORMAL” became the most-streamed K-pop music video in a single day in the platform’s history. The video was released exclusively on Spotify for its first 48 hours and is accessible to Premium subscribers in beta markets via TV, desktop, iOS, or Android devices.

Where can I watch the 'NORMAL' music video?

For its initial two-day window, the “NORMAL” music video is available only on Spotify. Premium subscribers in beta markets can watch it by searching for the song on the platform, pressing play, and tapping “Switch to video.” The wintry visual, directed by Ukrainian filmmaker Tanu Muino, shows members Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook in an ornate mansion, capturing quieter moments away from the spotlight.

What album is 'NORMAL' from?

“NORMAL” serves as the second single from BTS’s fifth studio album, ARIRANG. The album, released on March 20, opened at No. 1 on the Billboard 200 and also became the most-streamed K-pop album in Spotify history. The project’s lead single, “SWIM,” debuted at No. 1 on the Billboard Hot 100 in April, marking the group’s seventh chart-topper on each tally.

The record-breaking video drop continues the momentum for the ARIRANG era. Promotions for “NORMAL” at pop radio are scheduled to begin during the week of July 27.